We intend to provide the customer a two-part value proposition. Through our virtual network, we intend to eliminate many of the costs associated with middlemen and retail outlets. This will enable us to provide customers with a low cost, high value product. The first component of our value proposition is to provide the wedding guest with a comparable product that costs less than at a retail outlet (including shipping and packaging).
The second part of our value proposition is to provide the bride and groom as well as the wedding guest excellence in customer service through added convenience and reduced registration time. All of these concepts will be addressed in more detail later in the business plan.