Supply Chain
Bride & Groom Initial Registration
Bride & Groom Registration Mgmt
Guest Gift Selection & Purchase
Matrimony.com in an on-line wedding gift registry and fulfillment service.
Brides and grooms register for wedding gifts at matrimony.com using the
World Wide Web or other mechanisms. A couple can select an assortment of
desired gifts from the matrimony.com product listing. After a couple is
registered, wedding guests can log into matrimony.com, select and purchase
gifts. Gifts are shipped either directly to the wedding party or to the
guest depending on the guest's requirements. The following is a more detailed
description of the various parts of the matrimony.com process.
Supply Chain
Matrimony.com's relationship with suppliers is a critical link
in the process. Matrimony.com purchases wedding gifts primarily from department
store wholesalers (suppliers are discussed in more detail under Operations
Plan-Suppliers). Matrimony.com receives an electronic price list from
wholesalers on a regular basis. The price lists are loaded into the matrimony.com
system and joined up with the matrimony.com part master. The part master
serves as the base list for all products that are available at matrimony.com.
To reduce inventory
levels and maximize customer service, matrimony.com categorizes all products
into two classifications - high volume (inventoried) and low volume (non-inventoried).
A product's classification is stored on the part master. Ten days of inventory
are held on high volume items at the matrimony.com logistics center(s).
All low volume items are ordered from wholesalers only when a guest orders
the product. As a result, orders from matrimony.com to distributors are
generated either when an inventoried item is shipped from inventory (replenishment)
or a customer requests a non-inventoried item.
Orders submitted to
wholesalers are "batched" and then transmitted to wholesalers
twice a day (noon and close of business) via EDI to the appropriate wholesaler.
As product is received by matrimony.com from wholesalers it is either put
into inventory (replenishment), or immediately re-shipped to the customer.
In some instances we may be able to drop ship directly from our wholesaler
to the end customer. Order status on the matrimony.com database is updated
twice a day by EDI.
Bride & Groom Initial Registration
Brides and grooms have three options to initially update their
registry in matrimony.com.
Option #1 is designed for couples that are very internet savvy and are
not registered elsewhere. Couples essentially select items from the matrimony.com
part master. The part master is displayed on the WWW in a user friendly
hierarchical manner (categories such as: appliances, bedding, etc). Couples
can "drill down" and view detailed information on the product
(manufacturer, size, color, model number, etc).
The Bridal Consultant
Wizard ™ is designed for those couples that are not registered elsewhere
and are either short on time or are less familiar with the internet. The
wizard adds automation to the registration process by starting with a matrimony.com
"template" and then walking the couple through modifications
to that template. The wizard helps brides and grooms select items by noting
which items have been popular in recent months (high volume items), etc.
The last option for
updating a registry is to transfer/copy a registry from an existing source.
This option is targeted at couples who have already registered at another
bridal registry. We feel this option has a high probability of being the
most popular option as a) many couples will want to physically see items
before they register and b) most couples will probably (at least initially)
want to register at a traditional registry as well as matrimony.com.
To facilitate this transfer
of information, we have three strategies. The first is to create and publicize
an industry standard file format to exchange registry information in an
efficient manner. This format is called ROEF - Registry Open Exchange
Format. While at first we don't believe other firms would be interested
in exchanging registry information in this manner, we believe that in the
future we could create an incentive (commission fee - similar to amazon.com's
associates program) to encourage the sharing of information. Our second
plan involves electronically "copying" a couple's registry from
a web page run by another registry. This option has some potential legal
and technical challenges that would need to be addressed. Lastly, we could
have the bride and groom send matrimony.com a hard copy of their registry
(already entered at say the Bon) and we would then re-enter that registry
manually into matrimony.com.
Bride & Groom Registration Management
Once the bride and groom have established their registry by
any of the above methods, it will be saved on the matrimony.com database
for two years. The bride and groom are given a unique user ID and password
which allow them to make subsequent changes and inquiries on their registry.
If for some reason a product on a couple's registry becomes obsolete or
non-orderable, matrimony.com will automatically send the bride/groom an
email notifying them of that fact and suggest a replacement item.
A couple can request
that gifts purchased by guests be "pre-viewed". This option allows
couples to see gifts that have been purchased before they are shipped.
The idea behind this option is to allow a couple to electronically exchange
an unwanted gift for something else before the unwanted gift is returned.
For example, say a guest purchases a couple a one wine goblet - out of
a set of 12. However, it turns out that this goblet is the only one in
the set that has been purchased. When the couple sees the single wine goblet
in the preview function they would re-allocate the funds associated with
the goblet to another item that is more desired.
Another option that
will be available to couples is the HDP (Help on Down Payment) feature.
If activated, this feature will allow guests to give a cash contribution
toward a couple's down payment on a home. Couples could also reallocate
funds to this option during the "pre-view" function described
above.
The bride & groom
wedding management system will also produce several reports tailored to
help the bride and groom. One such report is the TYT (Thank You
Tracker) report. This report allows brides and grooms to keep track of
who has purchased a gift and whether they have sent a thank you. Another
report indicates items that have been purchased or are in transit (including
estimated shipment dates).
Guest Gift Selection & Purchase
Once a bride & groom have registered, guests can purchase
gifts. Guests go to the matrimony.com home page and locate their wedding
party by using either the bride or grooms name. Once they have located
their party they have several options to locate a gift for purchase.
Due to the demographics of potential wedding guests (see Market
Research-Target Customers), we feel that we will need to provide a
secondary non-internet method for selecting and purchasing gifts. To facilitate
non-internet gift selection and purchase, we would investigate having a
"call-in" service or look into the possibility of sending out
a registry listing and order form by snail mail.
Once the guests have
identified the gift they want to purchase, they will walk through a wizard,
which helps them decide on various shipping, packaging and card text options.
If the wedding couple had decided to "preview" gifts, a carefully
worded notice will pop up and notify guests of the fact that the couple
is previewing.
Finally, guests purchase
gifts using a credit card. In general, the credit card number will be transmitted
over the internet. However, for guests that are concerned regarding security,
we will provide a service similar to Amazon.com's
where guests can call a human being on the phone and give their credit
card in that manner.